As we begin 2021, we want to wish you all a happy new year and share some highlights from last year's email marketing efforts. We're looking forward to a hopeful, positive, and successful year ahead! We saw great engagement with our emails where gifs were included. For example, our Christmas email had a 125% increased click rate compared to last year's Christmas email that did not feature a gif. Testing was a success! COVID-19 shifted our strategic focus to supporting inspirational content while continuing to increase engagement. Our open and click rates for the year were consistently above our YOY results. With this success, we determined what content suits our audience the best. We consistently had a lower unsubscribe rate this year than previous years. Our subscribers want to hear from the brand. They want to know how Ireland is maneuvering through COVID-19. This email was sent to {{recipient_email}}‎. By providing your email address and subscribing to Discover Ireland updates, you agreed to receive emails from Tourism Ireland. Tourism Ireland • 345 Park Avenue, 17th Floor, New York, NY 10154, USA Unsubscribe: If you prefer not to receive emails from us, simply unsubscribe. Privacy Policy: Tourism Ireland follows strict guidelines about protecting your privacy. Learn about our Privacy Policy.