It's difficult to stay up to speed when the social media landscape is constantly shifting and shaping - we get it! We want to keep you updated on the latest social media news this month, so we highlighted the biggest changes in social media. We've compiled the best of the best and are happy to share with you the October 2017 Edition of What's New in Social Media. Facebook's Dynamic Creative Matches Brands' Assets with Their Target Audiences: Facebook is rolling out a feature that allows advertisers to automatically match the best combination of creative with the audiences they are targeting. Advertisers with the platform can determine the best creative for their target audiences by using dynamic creative and learning the combinations that perform best, eliminating the need to manually create ads with different combinations of creative assets and audiences. Advertisers on Facebook Can No Longer Edit News Articles' Headlines, Descriptions: Facebook has taken steps to prevent advertisers who promote news articles from altering their headlines and descriptions. They will be able to edit their own headlines, but they will not be able to change headlines they didn't create. This will give publishers more control over how their stories appear on Facebook. Facebook Is Testing a Way for You to Share Your Instagram Stories Directly to Facebook: Instagram is testing a new feature that allows people to share their Stories directly to Facebook. It's not clear how big the current test is or what Instagram's future plans are for the feature. Facebook is likely hoping by pushing Instagram Stories to Facebook, it can capture some of the engagement Instagram has seen. Instagram Is Rolling Out a "Follows You" Feature to Make Your Friend Culls Much, Much Easier: Some Android users are reporting seeing a new "follows you" label on their followers' bios. Much like on Twitter, you'll get a handy indicator that instantly tells you if the person whose profile you're viewing has followed you back. Now, instead of clicking on the "following" tab on a person's profile and searching for your username, you can just glance at their bio to gain the knowledge you seek. This is very useful when you're trying to decide who to cull from your "following" tab. Instagram Is Testing Removing the 24-Hour Upload Limit on Stories: Instagram is testing a new feature that would allow users to upload any photo or video from the last week to their Instagram Stories. They expect more brands to jump in on Instagram Stories without being limited to real-time content. Instagram Stories Can Now Be Used as Facebook Ads: The social network is introducing a new tool that will let brands turn their Instagram Stories into carousel-like Facebook ads. This also means Facebook advertisers will have access to the stickers, filters and drawing tools that make for less polished ads that better blend with user posts. Snapchat Brings Bitmojis to Life with New AR Update: Snapchat's dedicated Bitmoji AR team has now released their latest and greatest creation – animated AR Bitmojis. Once again, Snap Inc. proves to know exactly what their users want. According to Snap Inc., more than a third of their 173 million users are actively using AR camera features on Snapchat every day. This feature probably isn't adding any more value to Snap Inc. from a revenue standpoint, but users are going to love it. Pinterest Launches Self-Serve Platform for Promoted Pin Advertisers: Pinterest introduced a self-serve tool for brands that use Promoted Pins. Now, brands can develop campaigns with around 100 members in Pinterest's creator network, Pin Collective, in as little as 10 to 14 days. Previously, this typically took four to six weeks. Brands like Adidas Originals and Old Spice are early adopters. Stay tuned for the November 2017 Edition. To view this email in you browser click here. Web Version of this Newsletter Manage your Newsletter Subscriptions or Unsubscribe %%Member_Busname%% %%Member_Addr%%, %%Member_City%%, %%Member_State%% %%Member_PostalCode%%