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It's difficult to stay up to speed when the social media landscape is constantly shifting and shaping – we get it! We want to keep you updated on the latest social media news this month, so we highlighted the biggest changes in social media. We've compiled the best of the best and are happy to share with you the May 2017 Edition of What's New in Social Media.
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Facebook Continues Attempts to Out-Snapchat Snapchat:
At this month's F8 conference, Facebook announced new Camera functionality features that directly compete with Snapchat's. The demo of the new Camera features "looked like beefed-up iterations of Snapchat, complete with the center capture button and adorable face filters, just more of them - many, many more." Additionally, Facebook countered Snapchat's new 3-D World Lenses with their own 3-D AR Camera features, just more of them, along with added custom features and easy-to-understand functionality. Moving forward, we expect to continue to see the brands continuing to face-off; the question we're left asking is who the winner will be.
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Instagram's saved posts can now be organized into Pinterest-like collections:
Starting this week, you can organize saved Instagram posts into individual collections. By tapping and holding a saved post you can add it to an existing collection or start a new one. Just like saved posts, collections remain private and are only visible to the user. Instagram reports that 46% of users have saved posts so far.
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In-stream Video Ads Just Launched on Twitter:
The platform is now incorporating in-stream video advertising options in the United States for its Amplify partners after successful experiments. A Nielsen Brand Effect study found that respondents who saw video ads on Twitter were 50 percent more likely to be aware of the advertiser's brand and had 18 percent higher purchase intent that those not exposed to video ads.
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Twitter Is Expanding Its Video Measurement Partnerships to Help Marketers Gauge Ad Performance:
This week, Twitter announced it's now partnering with Moat and Integral Ad Science and will soon expand its existing partnerships with Nielsen and comScore, potentially giving the social media platform more credibility as it continues to compete with YouTube and Facebook for ad dollars in the digital video space. The partnerships will help marketers better understand whether people are indeed seeing their ads. Brands are also increasingly interested in measuring campaign performance via view-throughs, or how long someone watches a video, rather than clickthroughs, according to a recent survey by AdRoll and Qualtrics.
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Snapchat is launching a self-serve platform for Snap ads:
After sponsored geofilters, Snapchat is working on launching a new self-serve platform for its Snap ads product, according to sources. The platform is expected to roll out shortly and is expected to be timed to release alongside the IAB's Newfronts conference, which kicks off in New York on May 1, said multiple agency executives interviewed by Digiday. A buyer at an agency, who wished to remain anonymous, said the platform is launching a self-serve option "at least for Snap ads," soon. Snap ads are full-screen vertical videos that brands can run on Snapchat between users' curated stories or on the Discover section, or both.
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Stay tuned for the June 2017 Edition.
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