It's difficult to stay up to speed when the social media landscape is constantly shifting and shaping - we get it! We want to keep you updated on the latest social media news this month, so we highlighted the biggest changes in social media. We've compiled the best of the best and are happy to share with you the August 2017 Edition of What's New in Social Media. Facebook Is Testing Custom Audiences Based on Engagement With Instagram Business Profiles: Facebook is testing the ability for brands to create custom audiences based on engagement with their Instagram business profiles. Brands are able to choose the types of engagement with their Instagram business profiles to include—all interactions, users who have messaged the profile, etc.—along with specifying a time period of up to 365 days prior. Up to five additional rules sections can also be added to these custom audiences. The feature is not yet available to all advertisers. Facebook is Testing the Addition of Pages' Descriptions to Their Cover Images: Facebook is testing the addition of pages' descriptions, which will be a desktop-only feature for now and have a limit of 100 characters. This will make it easier for people to see what's the most important and how to take action on a page Facebook Is Testing a Way for users to Create Their Own Gifs: Facebook is currently running a test with a smaller number of iOS users allowing them to create their own GIF files using the Facebook camera. The GIFs are limited to a few seconds in length, and can be added to posts, shared to users' profiles and saved to their devices. Twitter Tests a $99 Monthly Automatic Tweet Promotion Service: The service "automatically amplifies your tweets and profile" for a full 30 day period. The promotion includes analytics, so that you can see how much additional reach, engagement and followers the campaign is driving. Twitter's pitch for the service is that it's extremely low friction - there's no need to create any dedicated ads; it's also low commitment, as participants can cancel at any time. Snapchat Enables Recording Beyond 10-Seconds, Adds New Creative Options: Snapchat added the ability for users to record up to six snaps at once, in continuous flow. As you record, the Snaps are divided into their normal 10 second slots, but they play seamlessly. You can then edit or remove any Snap from the sequence, or you can post them all at once, effectively enabling 60-second Snaps. This update gives creators more freedom to share longer, more contextual Snaps – while also giving marketers more capacity to provide more variations of Snap content, including longer interview-type posts or 'how-to' sequences. Instagram Platform API Users Can Now Access Metrics, Insights via the API: Businesses on Instagram can now tap into metrics and insights currently available through the application through the Instagram platform API. The platform also added new comment-moderation features to its Platform API, which include the ability to hide comments or toggle them on and off. Pinterest Adds Search and Lens to Home Screen, Proves New Stats on Search Volume: Pinterest has now put their search bar and Lens, a feature they haven't publicized much yet which allows you to take a photo and search for related items, at the top of the home screen of the app for easier access. They are also capitalizing on new paid options like search ads and improving keyword targeting. Stay tuned for the September 2017 Edition. To view this email in you browser click here. Web Version of this Newsletter Manage your Newsletter Subscriptions or Unsubscribe %%Member_Busname%% %%Member_Addr%%, %%Member_City%%, %%Member_State%% %%Member_PostalCode%%