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It's difficult to stay up to speed when the social media landscape is constantly shifting and shaping – we get it! We want to keep you updated on the latest social media news this month, so we highlighted the biggest changes. We've compiled the best of the best and are happy to share with you the December 2017 Edition of What's New in Social Media.
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Two New Tools Will Enable Facebook Advertisers to Fine-Tune Their Campaigns:
Facebook introduced two new ways for brands to optimize their future campaigns: creative split testing and Test and Learn. Creative split test enables advertisers to A/B test different ad formats, visuals, headlines and calls to action. Test and Learn allows advertisers to ask specific questions and receive information on which test they should run.
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Facebook Launches Creator App for Live Broadcasts:
Facebook launches Facebook Creator, offering influencers a Live Creative Kit for adding intros and outros to broadcasts, a unified inbox of Facebook and Instagram comments, plus Messenger chats, cross-posting to Twitter and expansive analytics.
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More Brands Will Be Able to Send Sponsored Messages on Facebook Messenger:
Facebook announced in a Facebook Business blog post that more businesses will be able to send sponsored messages in threads with users they have already communicated with, adding that the feature should roll out to all advertisers "in the coming months." Furthermore, the social network shared sponsored messages success stories from Qantas, which saw a click-through rate 4.5 times higher than Facebook link ads during a five-day campaign, and apparel brand Love Your Melon, which carved out a 14-times return on ad spend from its sponsored messages campaign.
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Welcome to a World with 280-Character Tweets:
Twitter has doubled the number of characters users can include in tweets. Most tweets will now be able to fit 280 characters, up from the previous 140. The new character length will not apply to Japanese-, Chinese- or Korean-language tweets, as those languages can already convey twice as much information in less space.
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Instagram Is Expanding Access to Branded Content Tags:
More brands and creators on Instagram can now gain access to the branded content tool it first introduced in June. Instagram users with high levels of engagement and access to insights will now have the tool available to them. Should any posts from new creators run afoul of its branded content policy, those creators will receive in-application notifications, which will enable them to tag businesses, making the nature of the relationship more transparent for the community.
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Older Photos and Videos Can Now Be Added to Instagram Stories:
Instagram will now allow all photos and videos from users' camera rolls to be added to Instagram Stories. The platform will automatically suggest a new sticker to add context on when older photos and videos were taken, and users can resize, rotate or remove the sticker altogether before sharing the Story.
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Instagram Tests a New Option for Users to Follow Specific Hashtags:
Instagram is now letting some users follow hashtags, in addition to profiles, placing tagged posts directly to the home feed. If rolled out to all users, marketers could advise followers to not only follow a brand, but also to follow brand hashtags to help build community and encourage engagement.
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Stay tuned for the January 2017 Edition.
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