It's difficult to stay up to speed when the social media landscape is constantly shifting and shaping – we get it! That's why we provide our partners with a monthly e-newsletter with the top social media news and updates. We highlight the biggest changes in social media monthly and share these updates and insights with you! We've compiled the best of the best and are happy to share them with you in What's New in Social Media: April 2018 Edition. Facebook Launches City Guides With Booking for Hotels and Restaurants: Facebook now enables users to tap a Book Now button and has easy to use tap to call or messaging features with the venues. Facebook's latest move into the travel ecosystem could be seen as a big challenge to Google, which launched Google Trips in September featuring "Things to do" and the ability to create "Day plans" in a given locale. Facebook: Introducing More Ways to Drive Retail Sales: Updates are currently retail focused but include areas that may impact travel ads including updates to categories for dynamic ads and ads designed to bridge the gap between the online planning and the in-store purchase. Instagram Stories gets 'quote tweet'-style feed post resharing: The resharing tool has been spotted by a small group of users and is currently in testing phases as confirmed by Instagram. Instagram has unreleased 'nametag' scanning, adds # & @ links to profiles: Today, Instagram is starting to let users link to hashtags and other accounts from their profile. Users will now be able to add links to several hashtags of content on Instagram so they can show off their favorite subcultures and topics. Users also will be able to provide links to other accounts, helping people promote other accounts, pledge allegiance to their favorite creator or shout out their significant other. Instagram will be better about showing you new pictures first: Instagram is updating its algorithm to make sure that newer posts will be more likely to appear first in your feed. Along with the updated algorithm, Instagram is also testing a "New Posts" button that will let users choose when they'd like to refresh the feed. It replaces the current system, where the feed could refresh automatically and fling users back to the top without warning. Twitter is working on a camera-first feature that could threaten Snap: Twitter is working on a camera-first feature that could change the emphasis on the platform from text to video and images, giving advertisers a competitor to one of Snap's most popular advertising opportunities, according to three senior agency executives who are familiar with the product. The new function would combine location-based photos and videos with Twitter Moments around notable events. Companies could sponsor events or place ads in between tweeted real-time photos and videos. Pinterest Shopping Ads Are Now Available to More Brands: With Shopping Ads, Pinterest uses its visual search technology to bring users to the items in retailers' product feeds that they would most likely be interested in purchasing. "Hundreds of businesses" are getting access to Pinterest Shopping Ads, which it began testing with "a couple of dozen" retailers – including Ulta, Venus, Overstock, Lowe's, eBay, Wayfair and IKEA Canada. Snapchat's @-tagging test could help brands & influencers build their follower numbers: Snapchat's latest feature is giving users the ability to tag another user in a Story. According to a Snap spokesperson, the feature is in "test mode" and currently works for any account, including organic brand accounts. Stay tuned for the May 2018 Edition. Lee County Visitor & Convention Bureau  |  2201 Second Street, Suite 600  |  Fort Myers, Florida 33901 Local: 239-338-3500  |  Toll-free phone: 800-237-6444  |  Fax: 239-334-1106 We respect your right to privacy - View our Policy Manage Subscriptions | Update Profile | One-Click Unsubscribe