It's difficult to stay up to speed when the social media landscape is constantly shifting and shaping – we get it! That's why we provide our partners with a monthly e-newsletter with the top social media news and updates. We highlight the biggest changes in social media monthly and share these updates and insights with you! We've compiled the best of the best and are happy to share them with you in What's New in Social Media: April 2019 Edition. Facebook Lets You Share Events in Stories: Facebook has released a new tool that lets users share events in Facebook Stories. The release of the new feature is yet another example of how Facebook is ramping up its efforts around Stories. Facebook Launches Searchable Transparency Library of All Active Ads: Now you can search Facebook to see how much money a Page has spent on ads in the past year, which Pages' ads reference specific topics or what a Page's previous names were. The new feature makes good on Facebook's promise to increase transparency after the social network's ads were used to try to influence the 2016 U.S. presidential elections. Facebook's Making it Easier to Quickly React to Posts: As part of its ongoing effort to maximize user engagement, Facebook has added a simple new option which enables users to React to a posted photo or video more quickly. The new option enables users to tap and hold on a video or photo to bring up the Reactions bar, from there, you choose the Reaction you want, and apply it, quick and easy, or add a comment. Instagram Rolls Out Option to 'Pause All' Notifications: Now you have an option to help control your notifications - the Facebook-owned app is rolling out a 'Pause all' option which will enable users to stop any and all notifications from the app for a chosen period of time. Instagram is Working on a New Way for Brands to Expand Influencer Campaigns: Instagram has announced that it's working on a new ad format which will better enable brands and influencers to partner-up in a more financially beneficial and transparent way. Branded Content ads will let brands sponsor posts created by publishers, and then promote them as they would other ad efforts. Twitter Is Testing a Way for Users to Hide Replies to Their Tweets: Twitter continues to tinker with ways to improve conversation on its platform, and the latest feature uncovered in testing enables users to hide replies to their tweets. Snapchat Releases Latest Update of Trending Topics on the Platform: Snapchat has released the latest version of its 'Snap Chatter' monthly report, which highlights all the key topics and trends that are seeing significant increases in discussion among the app's users. Pinterest Adds a Series of New Updates to Make the App More of a Shopping Destination: Retailers can now add their entire catalog to Pinterest to create Product Pins as well as make shopping ads available through the self-serve ads manager tool. Users will start to see personalized items based on what they're saving, shopping results at the top of a search page and a new section for retailers showcasing even more items from brands. In other words, Pinterest is becoming even more of a shopping destination. Stay tuned for the May 2019 Edition. Lee County Visitor & Convention Bureau  |  2201 Second Street, Suite 600  |  Fort Myers, Florida 33901 Local: 239-338-3500  |  Toll-free phone: 800-237-6444  |  Fax: 239-334-1106 Manage your Newsletter Subscriptions or Unsubscribe %%Member_Busname%% %%Member_Addr%% %%Member_City%%, %%Member_State%% %%Member_PostalCode%%