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It's difficult to stay up to speed when the social media landscape is constantly shifting and shaping – we get it! That's why we provide our partners with a monthly e-newsletter with the top social media news and updates. We highlight the biggest changes in social media monthly and share these updates and insights with you! We've compiled the best of the best and are happy to share them with you in What's New in Social Media: June 2019 Edition. |
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Facebook's Cryptocurrency Project Could Change the eCommerce Landscape: Almost a year after Facebook's Blockchain division was announced, we're now beginning to get leaks about the company's plans to dive into the eCommerce space. Essentially, it sounds like users would be able to earn "FaceCoins" that they can use for transactions on Facebook, Instagram, WhatsApp, and Messenger, allowing users to facilitate online payments across borders in addition to providing one-click shopping options for all products and services listed across apps. While little official announcements have been shared yet, this potential change could revolutionize how users engage with content and other users on social media. |
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Updates to Video Ranking on Facebook: Facebook is introducing a series of ranking updates over the coming months that will further prioritize original videos that people seek out. Facebook will update the three factors that impact video ranking on the channel: 1. Loyalty and intent, 2. Video and viewing duration and 3. Originality. These changes are also outlined in their new Video Best Practices guide. |
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Snapchat's New-Style TV Shows are Seeing Millions of Viewers: The app remains very sticky, with its users continuing to return to it, and younger users still very closely aligned to their Snap networks and content. That 'stickiness' could be best exemplified in the viewer stats for its Snap Originals shows - short, TV-style programs users can watch via Snap's Discover platform. |
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LinkedIn Engagement Continues to Rise: With LinkedIn's revenue increasing by 27% in the past quarter, platform sessions increasing by 24%, and users officially exceeding 610 million members, LinkedIn is officially on the rise. By implementing platform changes to make the channel more aligned with other social platforms' social functions (leveraging Stories, Reactions, etc.), LinkedIn has made an impressive comeback that warrants keeping an eye on the channel. |
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Stay tuned for the July 2019 Edition. |
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