It's difficult to stay up to speed when the social media landscape is constantly shifting and shaping – we get it! That's why we provide our partners with a monthly e-newsletter with the top social media news and updates. We highlight the biggest changes in social media monthly and share these updates and insights with you! We've compiled the best of the best and are happy to share them with you in What's New in Social Media: March 2019 Edition. Facebook's Updating its 'Why Am I Seeing This?' Ad Info with More Specific Detail: Facebook is rolling out a new version of its 'Why Am I Seeing This?' ad information panel, which will include additional insight on how each advertiser has chosen to target you and the means they've used to obtain their targeting information. Facebook Announces 'Facebook Showcase' Premium Video Advertising Option: Facebook has launched its new 'Facebook Showcase' ad program, which is aimed at giving bigger advertisers the opportunity to boost brand awareness in connection to popular Watch shows. Instagram Thinks Users Want IGTV Previews in Their Home Feed: Instagram says that it will now add one-minute IGTV previews to the feed, making it even easier to discover and watch content from IGTV. The videos, before today, could be viewed in Instagram itself by tapping the IGTV icon at the top-right of the screen, or within the separate IGTV standalone app. Instagram is Developing an Account Linking Feature to Simplify Multiple Accounts Management: Instagram is now developing a new option to connect several accounts to a single log-in, enabling you to more easily manage your various Instagram presences. The feature could be beneficial for users who also run business accounts, but it seems more aligned with users who have several personal profiles. Instagram is Bringing Direct Messages to Desktop: Amid discussion of Facebook's planned messaging merger, Instagram is now testing the capability for users to access their direct messages from the web version of its app. The update would provide more ways for users to engage with direct messages, expanding the function's usage to beyond the app alone, while also prompting increased messaging use in general. Instagram's Working on New Updates for IGTV, Public Collections: Instagram is focusing more efforts on IGTV, including a new layout, improved search capacity, suggested channels, and an updated profile layout. Additionally, the platform is testing an option to view IGTV content in picture-in-picture mode, even outside the app. Instagram Tests New Title Option for Instagram Live: Some users have spotted a new title option for Instagram Live, which appears on the pre-launch screen, and could help to add more context for your viewers. The title frame could help get more people to watch your Live stream, particularly those who catch up at a later time, as it will be the first image shown on the Live tile in user feeds. Why Have We Raised Our Twitter Forecast?: Based on eMarketer estimates, Twitter's US ad revenues will grow 22.8% between December 2018 and December 2020, reaching $1.62 billion. That's considerably higher than their previous forecast, of 9.5% for the same time period. Increased engagement with politics and sports is driving video ad revenues. YouTube is Expanding its Test of a New Content Discovery Tool: YouTube is looking to improve its on-platform content discovery with the expansion of its test of a new 'Explore' tool to showcase more videos similar to those you've already viewed, and others from popular platform creators. Snapchat Launches Updated Education Courses for Marketers: Snapchat has revamped and updated its Explore education courses, with a new range of tools and insights designed to help get you up to speed on your various on-platform reach options, and better promote your business to the app's 186 million daily active users. Stay tuned for the April 2019 Edition. Lee County Visitor & Convention Bureau  |  2201 Second Street, Suite 600  |  Fort Myers, Florida 33901 Local: 239-338-3500  |  Toll-free phone: 800-237-6444  |  Fax: 239-334-1106 Manage your Newsletter Subscriptions or Unsubscribe %%Member_Busname%% %%Member_Addr%% %%Member_City%%, %%Member_State%% %%Member_PostalCode%%