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It's difficult to stay up to speed when the social media landscape is constantly shifting and shaping – we get it! That's why we provide our partners with a monthly e-newsletter with the top social media news and updates. We highlight the biggest changes in social media monthly and share these updates and insights with you! We've compiled the best of the best and are happy to share them with you in What's New in Social Media: May 2019 Edition. |
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Facebook Will Now Provide Detail as to Why You're Seeing Each Post in Your News Feed: Facebook is now rolling out a new 'Why am I seeing this?' option for all posts within your News Feed, which was previously only available for ads. The feature will provide specific insight as to why things appear, such as if it was posted by a connection whose posts you regularly like, if it's relevant to one of your interests, and the popularity of this particular post. |
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Facebook's latest change to Watch makes it more like YouTube: Facebook Watch's transformation from a video section reserved exclusively for professionally made, episodic shots to video of all kinds, from all kinds of creators, will soon be complete. Mostly a cosmetic change, the change also reflects Facebook's shifting priorities and strategies since launching Facebook Watch in 2017. With this most recent change, Facebook has fully acknowledged that Watch, like YouTube, is open for videos of all types from anyone. |
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Twitter Adds Streamlined In-App Appeal Process for Reported Tweets: In the new process, Twitter will inform the user of the reported tweet, along with the rule it's believed to have violated. You can then either delete the tweet or appeal the decision by following a series of steps. Previously, users had to find and fill out a specific form to appeal a reported tweet, but the new in-app process allows for ease of submission by the user and review by Twitter. |
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Snapchat Will Power Stories & Ads in Other Apps: The app announced that its ads will appear in other apps with the launch of Snapchat Ad Kit and the Snapchat Audience Network later this year. It will also let apps like Tinder and Houseparty host Stories inside their own products that users can share directly from the Snapchat camera with Stories Kit. With these new features, advertisers will be able to extend their ad buys to reach both Snapchat users and non-users in other apps. |
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eMarketer Slashes Snapchat Growth Forecast for 2019: Following its unpopular redesign, Snapchat has been struggling to gain users in the US. As a result, eMarketer has significantly downgraded its growth outlook for Snapchat in its latest US social usage forecast. For the first time, Snapchat will lose monthly US users this year, with growth expected to flatten in 2020. |
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Stay tuned for the June 2019 Edition. |
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