It's difficult to stay up to speed when the social media landscape is constantly shifting and shaping – we get it! That's why we provide our partners with a monthly e-newsletter with the top social media news and updates. We highlight the biggest changes in social media monthly and share these updates and insights with you! We've compiled the best of the best and are happy to share them with you in What's New in Social Media: September 2018 Edition. Facebook is Testing Links in Facebook Stories: Facebook is testing the ability to share links in Facebook Stories in an attempt to boost usage – Facebook Stories currently only has around 150 million daily active users, compared to 400 million daily actives for Instagram Stories. The feature also has the potential to help Pages and publishers counter losses of organic reach and referral traffic. Facebook Launches New Process to Convert Still Images to Video, New Ad Creative Guide: With video content receiving high engagement across all social platforms, Facebook's Creative Shop team has developed a new process which enables advertisers to create more effective, video-like ads from still images. Facebook Adds New Options to Events to Add More Context to Listings: Facebook has added a new option in Event set-up which enables organizers to list a schedule of times for happenings within an event, which could be a great addition for those looking to highlight specific elements, and give their potential attendees a better idea of when they should get along. Facebook's Rolling Out Facebook Stories Highlights on Profiles: After launching its archive and highlights options for Instagram Stories last year, parent company Facebook has since rolled out a similar archive tool for Facebook Stories, and now Facebook Story highlights. The new option provides another way to re-use your Facebook Stories content, showcasing the best of your Stories. Instagram Tests a New Recommendations Feature to Boost Content Discovery: Instagram aims to revamp its content discovery process by highlighting posts from accounts similar to those you follow and interact with directly in the main feed. The recommended posts will appear at the end of your feed once you reach the end of new content from accounts you follow. Twitter Implements New API Restrictions, Which May See Changes to Your Favorite Twitter Apps: As Twitter moves to tighten control over the way its data is used, various third-party tools will lose some of their functionality, most notably TweetBot. Twitter has explained the changes by noting that they would prefer to offer such tools through their owned platforms, through which they maintain full control. Pinterest Improves Related Pin Recommendations, Increasing Engagement and Activity: The new element within the platform's sharing algorithm, called PinSage, uses contextual information from surrounding Pins to provide more accurate recommendations for additional matches, as opposed to using just the image or keywords to highlight such. You Can Now Send Musical GIFs to Snapchat: Users can now post musical GIFs to a chat or to their own Story, thanks to an integration with third-party service TuneMoji. Snap confirmed the partnership to Business Insider. You will need to have both TuneMoji and Snapchat downloaded in order to send musical GIFs, but it's comparatively straightforward. Snapchat Continues Its Surge Among U.S. Teens, While Facebook Free Falls: eMarketer's latest study projects a rise in Snapchat and a fall in Facebook use among U.S. teens in the coming years. Snapchat is expected to add 1.2 million new teen users by 2022, while Facebook is expected to lose 2.2 million. Snapchat has also maintained its lead over Instagram, with 16.4 million users between the ages of 12 and 17. Facebook still dominates usage among older generations, including millennials. Stay tuned for the October 2018 Edition. Lee County Visitor & Convention Bureau  |  2201 Second Street, Suite 600  |  Fort Myers, Florida 33901 Local: 239-338-3500  |  Toll-free phone: 800-237-6444  |  Fax: 239-334-1106 Manage your Newsletter Subscriptions or Unsubscribe %%Member_Busname%% %%Member_Addr%% %%Member_City%%, %%Member_State%% %%Member_PostalCode%%