This month in Social Media
 
It's difficult to stay up to speed when the social media landscape is constantly shifting and shaping – we get it! That's why we provide our partners with a monthly e-newsletter with the top social media news and updates. We highlight the biggest changes in social media monthly and share these updates and insights with you! We've compiled the best of the best and are happy to share them with you in What's New in Social Media: October 2019 Edition.
 
Facebook Facebook Adds New Video Publishing Tools, Including Live Rehearsals:
Facebook is adding a range of new features to Facebook Live, including Live rehearsals, replay trimming and simulcast Live broadcasting. Rehearsals allow publishers to broadcast their Live videos to Page admins and editors only, enabling them to test their ideas and iron out any kinks before sharing them to a larger audience.
Facebook Facebook Tries Hiding Like Counts to Fight Envy:
Facebook is officially starting to hide Like counts on posts, first in Australia starting September 27th. A post's author can still see the count, but it's hidden from everyone else who will only be able to see who but not how many people gave a thumbs-up or other reaction.
Facebook Facebook Invites People and Businesses to Play:
Facebook announced new ad solutions that encourage a playful experience between people and businesses. They are bringing video poll ads to Facebook's mobile feed this month and will also open an augmented reality ads beta this fall.
Twitter Twitter Launches Lists as Alternate, Swipeable Timelines on iOS:
After first announcing its experiment with adding lists as alternate, swipeable tweet feeds back in June, Twitter is now rolling the option out to all users on iOS.
Instagram Instagram Is Reportedly Working on a New Tool Which Replicates TikTok's Key Features:
Instagram is working on a new, TikTok like tool called "Clips": Just like TikTok, "Clips" allows users to record segments of videos into a single video Story. Just like TikTok, users can overlay music on clips and adjust the speed and timer of each video clip.
Snapchat Snapchat Expands Ad Length Limits, Announces New Ad Formats:
The app is now looking to allow ads of up to three minutes in length in selected formats, up from the 10-second limit which has been the core threshold on the platform. The extended Snap ads will be skippable, but will enable expanded brand messaging for those who are able to engage Snap's audience for longer period.
Stay tuned for the November 2019 Edition