It's difficult to stay up to speed when the social media landscape is constantly shifting – we get it! That's why each month you can count on us to share with you the biggest changes and headlines surrounding social media. Check out What's New in Social Media: March 2020 Edition. Instagram Prototypes Letting IGTV Creators Monetize with Ads: Instagram has internally prototyped an Instagram Partner Program that would let creators earn money by showing advertisements along with their videos. By giving creators a sustainable and hands-off way to generate earnings from IGTV, they might be inspired to bring more high-quality content to the channel. Bloomberg Memes Push Instagram to Require Sponsorship Disclosure: Instagram is changing its advertising rules to require political campaigns' sponsored posts from influencers to use its Branded Content Ads tool that adds a disclosure label of "Paid Partnership With." The change comes after the Bloomberg presidential campaign paid meme makers to post screenshots that showed him asking them to make him look cool, and just two days after the FTC voted to review influencer marketing guidelines. Facebook Outlines "Smaller, Faster" Messenger on iOS: Facebook began rolling out a new, streamlined version of Messenger on iOS, which most notably sees the removal of the 'Discover' tab, narrowing your in-app navigation options. What else is trending? There's always something new in the world of social media. Here's what to keep your eye on this month from emerging social media outlets: FTC Announces New Review of Influencer Marketing Disclosures, and Potential Penalties: With influencer endorsements on the rise, the FTC has suggested that there's a need not only for more clear labeling on paid-for posts, but also harsher penalties to disincentivize ignorance or avoidance. TikTok Tests Direct Website Links on Profiles: The rising video app is reportedly looking to add a new URL field into its profile bios, which would provide a means to drive traffic back to your website directly from the app. Manage your Newsletter Subscriptions or Unsubscribe Lee County Visitor & Convention Bureau, 2201 Second Street, Suite 600, Fort Myers, FL 33901 To view this email in your browser click here.