It’s difficult to stay up to speed when the social media landscape is constantly shifting — we get it! That’s why each month you can count on us to share with you the biggest changes and headlines surrounding social media. Check out What’s New in Social Media: January 2020 Edition. Twitter Is Removing the Audience Insights Element from Twitter Analytics: Twitter has confirmed that it is indeed removing its Audience Insights tab from Twitter Analytics at the end of this month, limiting the amount of demographic and persona-related data available to marketers. What Instagram’s Layout Mode Means for the Growth of UGC: Instagram’s newest update to Stories, appropriately dubbed, ‘Layouts,’ the update enables users to share multiple photos in a single post via a collage. Instagram Is Working on a New ‘Maps’ Sticker for Instagram Stories: The map sticker would show a section of a world map image, including a marker for your location. Instagram has clarified that users do not share their precise location info through this option, but it does show that users might be interested in providing more context through location-based tools, and may be willing to do so despite potential privacy concerns. What Instagram’s Layout Mode Means for the Growth of UGC: Instagram’s newest update to Stories, appropriately dubbed, ‘Layouts,’ the update enables users to share multiple photos in a single post via a collage. Instagram Is Working on a New ‘Maps’ Sticker for Instagram Stories: The map sticker would show a section of a world map image, including a marker for your location. Instagram has clarified that users do not share their precise location info through this option, but it does show that users might be interested in providing more context through location-based tools, and may be willing to do so despite potential privacy concerns. Now that Facebook Lets Users Clear Internet Tracks, Marketers Lose Another Signal to Target Ads: Facebook has given users the ability to view which companies have shared their personal data with Facebook, as well as the option to erase their online tracks, adding to the potential roadblocks advertisers face targeting consumers as more internet companies lockdown data. By erasing this history, advertisers have a hard time retargeting the consumers that visit their websites, log into their apps and make purchases in their stores. Web Version of this Newsletter Manage your Newsletter Subscriptions or Unsubscribe Lee County Visitor&Convention Bureau 2201 Second Street, Suite 600, Fort Myers, FL 33901 To view this email in your browser click here.