October 2021 The social media landscape is constantly evolving and it can be a challenge to stay up to speed with every update and new feature across the various platforms. That’s why each month we make it easy for you by packaging the most important changes and headlines pertaining to social media. So check out what’s new this month in social media. Instagram Ditches the IGTV brand, Combines Everything but Reels into an 'Instagram Video' format: Instagram is taking another step toward its larger goal of making video a more central part of the Instagram experience with news that it will now combine IGTV’s long-form video and Instagram Feed videos into a new format called simply "Instagram Video." Instagram Testing Likes on Stories, Providing Another Engagement Option: Instagram appears to be close to launching a live test of likes on Stories, providing an easy, quick way to engage with a Stories post, without having to clog up the creator's inbox with reactions. Facebook Reels Exits Beta in the U.S. with Offers to Pay Creators for Well-Performing Videos: Facebook rolled out Reels to all users in the U.S. and shared more details about how it plans to fuel creation through a new bonus program that will pay creators when people view their Reels. Facebook Shares Insight into Content that it Looks to Limit in News Feeds: Facebook is continuing its efforts to minimize the spread of misleading and harmful content. The company says it plans to limit the reach of this content, especially "engagement bait." Facebook Publishes New Guide to Testing Ad Creative, and Optimizing Response: Facebook has published a new guidebook to 'Creative Prototyping' which provides a range of notes to help guide advertisers in testing and optimizing their ad creative, and improving response based on each specific element. Twitter Opens Up Tipping to All Users, Part of its Continued Push to Facilitate Creator Monetization: After launching an initial test of the option with selected users earlier this year, Twitter is now taking the next step with its creator monetization push, by making on-profile tipping available to all users. Twitter Removes Live Stream Guests Option in Order to Improve Broadcast Quality: Twitter has removed its video live-stream guests option, which enabled users to add audio-only guests into their live-stream broadcasts. Here's what else is trending: TikTok Announces New Advertising and Branded Content Partnership Options at TikTok World Event: TikTok will be launching new tools in their creator marketplace that include more performance insight, and better sorting tools, to help brands find the right influencer for their efforts. LinkedIn Adds Long-Form Posts for Company Pages, New Ad Performance Measurement Options: LinkedIn is looking to provide more ways for brands to maximize their content efforts on the platform, tapping into its rising levels of user engagement with the new feature ‘Article for Pages’ that will be available on Company Pages. Manage your Newsletter Subscriptions or Unsubscribe Lee County Visitor & Convention Bureau, 2201 Second Street, Suite 600, Fort Myers, FL 33901 To view this email in your browser click here.