It's difficult to stay up to speed when the social media landscape is constantly shifting – we get it! That's why each month you can count on us to share with you the biggest changes and headlines surrounding social media. Check out What’s New in Social Media: August 2021 Edition. Instagram Now Supports 60-Second Videos on Reels: Instagram’s newest update allows for 60-second videos on Reels, doubling the maximum length previously allowed. The update also adds functionality for a captions sticker, which automatically transcribes audio to text. Instagram Expands Insights Data to 60 Days, Providing More Analytical Capacity: Good news for Instagram marketers, the platform announced that it’s doubling the data tracking period within Instagram Insights, stretching it from up to 30 days past to 60 days instead. Instagram Rolls Out Language Translation Options Within Instagram Stories: Instagram has added another way to improve accessibility, with the global expansion of language translation within Instagram Stories for more than 90 languages currently being supported through this functionality. Facebook Adds New Emoji Search Options in Messenger, Space Jam Chat Theme: Facebook has added a new way to quickly search necessary emojis in its messenger feature. Facebook has made this available for a short period but it could be included in their post options in the future, making it easier to comment, type posts, and create story text. We can see this become available in the latter quarter of 2021, given engagement success with this new experience. Facebook Adds New Tools for Groups, Including 'Expert' Badges and Automatic Invites for Page Fans: Facebook has announced some new additions for groups, including recognized community experts, new ways to attract members based on their expertise, and auto-invites for engaged followers of associated Pages. Pinterest Adds New Pin Insights To Provide More Performance Insight: Pinterest continues to expand on its insight tools with the addition of two new metrics for Idea Pins, which is its take on the social Stories format. Twitter Has Ended Its Fleets Feature: The ephemeral tweet format has been removed from the platform due to low usage, after launching widely just eight months ago. Users will instead just see active Spaces, Twitter’s live audio chat rooms, at the top of their timelines. TikTok Expands LIVE platform with New Features, Including Events, Co-hosts, Q&As and More: TikTok is expanding its LIVE experience with a number of new features for creators to make it more competitive with platforms such as Instagram Live. This includes the ability to go live with others, host Q&As, use moderators and improved keyword filters, and more. Manage your Newsletter Subscriptions or Unsubscribe Lee County Visitor & Convention Bureau, 2201 Second Street, Suite 600, Fort Myers, FL 33901 To view this email in your browser click here.