The social media landscape is constantly shifting, and it can be difficult to stay up to speed. That’s why each month we make it easy by sharing with you the biggest updates and headlines pertaining to social media. Check out What’s New in Social Media: December 2021 Edition Facebook Announces the Removal of Thousands of Ad Targeting Categories Relating to Sensitive Topics: Facebook is taking more steps to align with evolving privacy regulations by removing a swathe of detailed ad targeting options that pertain to organizations and causes related to politics, race, health and other topics. Facebook Adds New Monetization Tools for Creators, Continues its Battle with Apple Over Fees: Facebook has added a new, personalized promotional link within Creator Studio which creators can then share, via email or in text updates, to redirect subscribers outside the app. Meta Provides New Insights into the Benefits of General and Narrow Ad Targeting Approaches: Meta has published a new report which looks at the performance impacts of broad, demographic-based targeting for CPG ad campaigns, versus interest targeting strategies, which are more honed in on specific audience aspects, but are also inherently more restrictive as a result. Instagram Launches Live Test of Longer Videos in Stories: Instagram has now officially launched a live test of 60-second videos in Stories, which will mean that longer video clips will no longer be split into 15-second segments, and played across various Stories frames. Instagram Live Broadcasts May Soon Get Moderators to Manage Comments in Real-Time: Instagram is working on more features to allow creators to have more control over their Instagram Live streams by giving them the option to add a moderator during a live broadcast. Instagram Adds Option to Delete Individual Posts from Carousels: Instagram has announced the addition of a much-requested option – the capability to delete individual posts from within a previously uploaded carousel. Twitter Acquires Threader App Which Compiles Tweet Threads into Readable Text: Twitter recently acquired Threader, an app that enables users to compile and share tweet threads in a more readable format, by simply tweeting ‘@threader_app compile’ within a thread reply chain. Twitter Launches Updated Tweet Analytics Card, Providing More Specific Performance Insight: Twitter is rolling out an updated tweet analytics display, available on each tweet, which will provide more specific performance insights, with extra engagement elements listed in the data. Here's what else is trending: LinkedIn Adds New Tools to ‘Creator Mode,’ Including LinkedIn Live Access and Newsletters: LinkedIn is updating its ‘Creator Mode’ features with the addition of LinkedIn Live access for those with Creator Mode turned on, as well as a new newsletter option for creators to help maintain a connection with their audience. TikTok Launches ‘Creative Exchange’ Platform to Connect Brands with Top Creators: TikTok is adding another option to facilitate more brand/creator partnerships with the launch of a new ‘Creative Exchange’ platform which will enable brands to pitch a campaign brief, which creators can then respond to and arrange sponsored content deals. TikTok Launches New ‘CommunityTok’ Promotional Push to Highlight Subculture Engagement in the App: TikTok has launched a new pitch for marketing spend by promoting what it’s calling ‘CommunityToks,’ which seeks to underline the platform’s capacity to facilitate and promote community engagement around specific topics and niches. Manage your Newsletter Subscriptions or Unsubscribe Lee County Visitor & Convention Bureau, 2201 Second Street, Suite 600, Fort Myers, FL 33901 To view this email in your browser click here.