It's difficult to stay up to speed when the social media landscape is constantly shifting – we get it! That's why each month you can count on us to share with you the biggest changes and headlines surrounding social media. Check out What’s New in Social Media: July 2021 Edition. Facebook Officially Launches Live Audio Rooms and Podcasts in the U.S.: Facebook is officially rolling out the feature starting with public figures and select Facebook Groups. Facebook Adds New 'Optimize Text Per Person' Option for Automated Ad Customization: Facebook is now rolling out a new option in the ad set-up process called 'Optimize Text Per Person', which, when activated, will choose whether to highlight the primary caption, the headline or the description text to each user, based on what Facebook’s system determines that viewer will best respond to. Instagram Launches Reels Ads in All Regions: Instagram is pushing ahead with the expansion of Reels ads, with the new format to be made available in all regions. The ads can be 30 seconds long, and will appear between user Reels. Instagram May Soon Let You Post from Desktop: After years of solely focusing on its mobile product, Instagram is at long last thinking about letting users post from their computers. Tweets Can Now Be Shared Directly to Instagram Stories: Twitter added the capability to share a tweet directly to Instagram Stories, letting you port over your cross-platform moments properly. Here's what else is trending: YouTube Announces Expansion of Shorts to More Regions, Continues to Add More Music Options: YouTube is expanding the availability of its TikTok-like 'Shorts' video feed, with users in the UK, Canada, and Latin America as they continue to expand on its music availability in the app, providing more ways for Shorts users to create themed, trending clips based on the latest tracks. TikTok Launches 'Jumps' Feature to Promote Third-Party Apps and Experiences Within TikTok Clips: TikTok has announced the launch of a new feature called 'Jumps', which will enable creators to link to third-party owned mini-programs and services from their video clips, including recipes, quizzes, and more. Manage your Newsletter Subscriptions or Unsubscribe Lee County Visitor & Convention Bureau, 2201 Second Street, Suite 600, Fort Myers, FL 33901 To view this email in your browser click here.