It's difficult to stay up to speed when the social media landscape is constantly shifting – we get it! That’s why each month you can count on us to share with you the biggest changes and headlines surrounding social media. Check out What’s New in Social Media: May 2021 Edition. Apple Enforcing Tracking Changes, Priming Mobile Space for Disruption: Apple publicly released its iOS 14.5 software update April 26, which makes its mobile Identifier for Advertisers (IDFA) an opt-in feature, meaning apps must request user's permission to track them or to access their device's advertising identifier. Facebook Flags Changes to News Feed Ranking, With New Tests to Determine What Users Want to See: Facebook has outlined how it's looking to improve its feed ranking processes by undertaking a range of new assessment approaches, including updated user surveys, soliciting different types of feedback, and weighting posts based on 'angry' reactions. Facebook Tests Topic Targeting for In-Stream Video Ads: Facebook is announcing some new capabilities for video advertisers on Facebook and Instagram, as well as some new numbers about potential audience that those ads might reach. Additionally, Facebook is announcing that it will start testing ads in its short-form Instagram Reels format, initially in India, Brazil, Germany and Australia. Instagram’s New Test Lets You Choose if You Want to Hide 'Likes,' Facebook Test to Follow: Instagram will begin a new test around hiding Like counts on users’ posts, following its experiments in this area which first began in 2019. This time, Instagram will allow users to decide if they want Like counts to show on others' posts and their own, or not. Facebook confirmed it will begin to test a similar experience on its own platform. Instagram to Create Marketplace for Influencers' Brand Deals: Instagram is creating a marketplace so brands can connect with influencers they may want to pay to promote their products. Twitter Re-Brands its Ad Options to Simplify its Promotional Offerings: In an effort to provide more clarity around its various ad offerings, and make it easier for brands to find the right promotional options for their needs, Twitter has announced a re-branding of its ad products, which essentially streamlines its different options into fewer, grouped segments. Twitter Adds New Option to Add Background Video and Images in Fleets: Twitter has added a new Fleets option which enables users to add a background video or image to their Fleets frames, via their device camera or Camera Roll, which significantly expands your visual communications options. Here's what else is trending: TikTok Launches Lead Generation Ads to Help Advertisers Collect Audience Information: Lead Generation ads on TikTok function similarly to that of other platforms, including a CTA which leads users to a form to fill out their name, email address, phone number, etc. Advertisers can customize the header and profile image on the form, as well as the questions in the listing. Manage your Newsletter Subscriptions or Unsubscribe Lee County Visitor & Convention Bureau, 2201 Second Street, Suite 600, Fort Myers, FL 33901 To view this email in your browser click here.