The social media landscape is constantly shifting, and it can be difficult to stay up to speed. That’s why each month we make it easy by sharing with you the biggest updates and headlines pertaining to social media. Check out What’s New in Social Media: November 2021 Edition Facebook Announces New ‘Meta’ Corporate Title, Aligning with the Next Stage of Digital Connection: Facebook has announced that it’s re-naming the company in order to better reflect its emerging focus. From now on, Facebook’s overarching company name will be ‘Meta’. Facebook Will Now Count Unconnected Facebook and Instagram Accounts Separately in Ad Reach Data: Facebook has announced that it will begin counting people who’ve not connected their Facebook and Instagram accounts in its Accounts Center as separate entities for ad purposes. Instagram Ditches the IGTV brand, Combines Everything but Reels into an ‘Instagram Video’ Format: Instagram is taking another step toward its larger goal of making video a more central part of the Instagram experience with news that it will now combine IGTV’s long-form video and Instagram Feed videos into a new format called simply “Instagram Video.” Instagram Adds Reels Ads into its Marketing API: Facebook’s looking to expand the usage of Reels ads by adding Reels ad placements into its Instagram Marketing API, which will essentially enable approved third-party platforms to facilitate Reels ads creation within their digital ads flow. Instagram Adds New Data Analytics to Provide More Performance Insight for Marketers: Instagram’s looking to provide more data for marketers with an update to its Insights element for business and creator profiles, which will give you more specific info on who’s engaging with your content – whether they follow your profile or not – as well as the total reach of your posts. Twitter Opens Up Spaces Hosting to All Users on iOS and Android: Twitter is looking to take the next steps with its audio social push by expanding Spaces hosting to all users in the app. Twitter Removes Live Stream Guests Option in Order to Improve Broadcast Quality: Twitter has announced that it’s removing its video live-stream guests option, which enabled users to add audio-only guests into their live-stream broadcasts. Here's what else is trending: Pinterest Announces New Features at its Creators’ Festival, Including a ‘Watch’ Tab, ‘Takes’ and More: Pinterest has officially announced its new, TikTok-like ‘Watch’ feed for Pin content, as well as a new ‘Takes’ response option for Idea Pins, among other updates for the app. TikTok Launches 'Made for TikTok' Content Tips Series for Marketers: TikTok has launched a new video tips series which is designed to help marketers understand the key elements of the app, and create better TikTok campaigns. TikTok Announces New Partner Integrations, Providing More Ways to Create TikTok Content: TikTok is expanding its Video Kit integrations with more third-party platforms allowing for more options to create content. Manage your Newsletter Subscriptions or Unsubscribe Lee County Visitor & Convention Bureau, 2201 Second Street, Suite 600, Fort Myers, FL 33901 To view this email in your browser click here.