The social media landscape is constantly shifting, and it can be difficult to stay up to speed. That’s why each month we make it easy by sharing with you the biggest updates and headlines pertaining to social media. Check out What’s New in Social Media: June 2022 Edition. Instagram Working on a Video Reaction Option for Reels: Instagram is currently testing a new option which would prompt users to ‘create a reaction video’ right from the Reels share sheet. Instagram Outlines Update Visual Elements to Better Connect with its Purpose: A broader brand refresh at IG is coming and will include updates to a range of elements, including its default font, layout and other design aspects. Instagram Testing a New Stories UI Which Could Have Big Implications for Your Content Strategy: Over the past few weeks, Instagram has been testing a new Stories presentation UI that essentially hides Stories posts after a certain frame count. Some Instagram Stories are now only displaying the first three frames, along with a tiny ‘Show all’ prompt in the top left of the screen. Meta Tests New Avatar Reactions in Instagram Stories: Some users are now seeing avatar reactions as an option within Instagram Stories. Meta Announces ‘Recurring Notifications’ for Business Messaging, a Significant Shift in its Platform Approach: Meta announced ‘Recurring Notifications’ on its Messenger Platform, which will enable businesses to send ‘proactive, automated messages, to people who have opted in to receiving them.’ Facebook Tests New Stories-Like Notifications Bubbles to Boost Engagement: The social network’s latest experiment on this front comes in the form of new Stories-like notification bubbles within your Notifications tab, which alert you to new posts shared by your connections. Here's what else is trending: Twitter Experiments with New Ways to Enable Custom Algorithm Controls: Third-party tools to provide custom timelines? This process would seemingly enable non-Twitter platforms to build additional algorithms, in variance to Twitter’s own, which would then enable new ways to experience the latest tweets. Social Media Managers Can Now Post to TikTok from Their Favorite Social Media Management Tools: TikTok has added a new set of social media management platforms to its Marketing Partners Program, which will enable you to organize, schedule and publish content to TikTok from your platform of choice. Twitter Launches Super Follower Only Spaces as it Builds on its Creator Monetization Options: Twitter is rolling out a new subscriber-only element to help creators build their in-app communities, with Super Follower only Spaces now available to selected creators that offer subscriptions. YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts: With Shorts becoming a bigger consideration for YouTube creators, and live-streams also driving significant results, it’s now moving to provide more insight on the individual performance of each content type, with improved analytics options within YouTube Studio. TikTok to Surpass YouTube in Usage This Year: TikTok's efforts to ramp up its long-form video efforts may be paying off, as the app is forecast by eMarketer to outperform YouTube in US viewership this year. TikTok is not projected to surpass YouTube in ad revenue for another few years. Manage your Newsletter Subscriptions or Unsubscribe Lee County Visitor & Convention Bureau, 2201 Second Street, Suite 600, Fort Myers, FL 33901 To view this email in your browser click here.