The social media landscape is constantly shifting, and it can be difficult to stay up to speed. That’s why each month we make it easy by sharing with you the biggest updates and headlines pertaining to social media. Check out What’s New in Social Media: May 2022 Edition. Instagram Is Updating its Ranking Algorithm to Put More Focus on Original Content: Instagram chief Adam Mosseri has announced that Instagram is making updates to the way that it ranks content, in order to put more focus on original work. Instagram’s Removed In-Stream Video Ad Placements from its Advertising Options: Meta is letting advertisers know that they can no longer use Instagram in-stream spots, but that they can use Reels placement as an alternative for video ads. Instagram is Working on a New Option That Would Simplify Reels Monetization for Creators: Instagram is testing out a new process which could make monetizing Reels much easier, which could be key to holding onto top short-form talent as the competition heats up in the space. Meta Launches New Creator Funding Programs to Fuel Development of the Metaverse: Meta is moving fast into the next stage of digital connection – or at least, it’s setting the stage for metaverse development, with two new creator funding options that are designed to better incentivize user contributions to its digital worlds. Meta Shares Insights into its Reporting and Safety Tools in New Video Series: Meta has published a range of video clips with platform experts to share how you can – and why you should – use its various safety controls to avoid harmful behaviors in its apps. Meta Publishes New Guide on Landing Page Best Practices: Meta’s Consumer Growth Consulting team is partnering with Branding Brand to analyze 500 landing page experiences to glean key insight into what works, what doesn’t, and what makes people more inclined to continue along the purchase funnel. Here's what else is trending: TikTok Continues to Lead the Download Charts in Q1, Sees Record In-App Spending: TikTok was once again the most downloaded app in Q1 2022, beating out a phalanx of Meta-owned apps. TikTok Launches New Marketing Education Initiative to Help Advertisers Maximize their Opportunities: TikTok is launching a new educational initiative in order to help marketers better understand and utilize the various platform features to reach and engage the TikTok audience. TikTok Launches ‘Interactive Add-Ons’ to Help Brands Build More Engaging Ads: TikTok’s Interactive Add-Ons provide a range of engagement features that prompt users to take action on your ad, by inviting them into the experience. Twitter Launches New Test of Promotions for Third Party Tools Within the App: Twitter is trying out a new way to mend bridges with development partners via a new integration that will promote third-party tools in the app when users undertake specific actions. Twitter's Coming Edit Option Looks Set to Have a Full, Publicly Viewable 'Edit History' Element: Twitter’s coming edit option will not update the original tweet, but will instead create a new version of the tweet that would be inserted in its place to eliminate concern of users editing tweets maliciously. Manage your Newsletter Subscriptions or Unsubscribe Lee County Visitor & Convention Bureau, 2201 Second Street, Suite 600, Fort Myers, FL 33901 To view this email in your browser click here.