Lee County Logo Development
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As part of our ongoing creative work with Lee County, Florida, we earned the opportunity to conduct a rebranding effort that would serve the entire county (tourism as well as business and sports development). This project presented unique challenges, especially given all the client players involved. Stew and Rick conducted on-site research and interviews with stakeholders, which led to strategic positioning that guided creative execution of logos, color palettes and other brand extensions. Adding to the complexity was a desire for external-facing messaging and identity, as well as internal-facing local messaging, all of which was coordinated. The two concepts here are in the final stage of decision-making.
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