Do not rely on traditional demand curves. Use data to drive a responsive approach that follows emerging patterns in the market.
Our team at MMGY Global believes the next six months will create the unique environment whereby leisure demand is so significant that it is creating a dynamic we are calling, "reverse compression." For all of time, commercial travel has been the broad foundation for rate & fare strength as well as the basis for revenue management that yields leisure demand to fill gaps on top of premium business travel. Not in 2021.
MMGY's Travel Sentiment Index (TSI) reaches an all-time high for intent to travel in the next six months, underpinning the demand in our industry driving reverse compression as early as the summer travel season.
Social listening has become a critical tool for real-time, on demand leisure travel sentiment as marketers seek ways to remain agile in their strategies to cater to shifts in demand.
MMGY Global employs a custom solution for travel brands seeking social sentiment and listening reports. We’re the exclusive social listening provider for the U.S. Travel Association’s Travel Recovery Insights Dashboard. Our latest report is live now.
From modern cities to historic sites and from mountains to beaches, the pace of life in Spain changes and invites you to step right along with it. Turespana, the national tourism office for Spain, is rolling out the "At the Speed of Spain" campaign with the help of the MMGY social and creative departments.
