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MMGY Offers Four Organizations Rights to Sponsorship and Co-Branding
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MMGY to launch the new Portrait of American Business Travelers™ this spring.
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The new Portrait of American Business Travelers™ will be an in-depth examination of the travel habits, preferences and intentions of business travelers and will provide travel service providers with actionable insights to enhance future marketing and brand communication strategies. The new study will also include the introduction of a Business Traveler Sentiment Index, which will provide a quantifiable benchmark for forecasting the health of future business travel demand.
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Sponsorship and Co-Branding Opportunity
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MMGY is extending an invitation to travel industry organizations to sponsor and co-brand this new initiative in 2016. The sponsorship fee of $20,000 will be limited to four organization and includes:
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An advance digital copy of the study
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The inclusion of proprietary questions and an opportunity to assist in shaping the study
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Publicity rights to proprietary question results
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Co-branded publicity in the media and inclusion in any roll-out events
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Branded copies of the study for private distribution
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Two unique data subset analyses, for specific market segments of interest
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