MMGY | Portrait of UK Travellers 2019

Greetings,

We are excited to announce the launch of our inaugural Portrait of UK Travellers^TM study, which explores the mind of the U.K. traveler. This study illuminates the latest insights regarding emerging travel habits, preferences and intentions of U.K. residents, as well as the likely impact of Brexit on future travel intentions. The information in this report is invaluable to the development of effective travel marketing strategies, and the revelations provided are both timely and actionable.

Millennial U.K. travelers were more likely than all other generations to have used a travel agent to help plan a vacation this past year,
and they were much more likely to have done so for a domestic vacation.

Millennials’ travel intentions are up over 40 percent year-over-year,
whilst older generations’ travel intentions are down substantially.

Significantly more travelers of all generations are
interested in taking a cruise in 2019.

There is a sense of optimism that Brexit will positively impact several aspects of travel.

To learn more about the study and methodology, visit us online: mmgy.com/services/research-data/portrait-of-uk-traveller/.

Portrait of UK Travellers^TM summary report is available to purchase now for only $995. In addition to the summary report, custom analyses are available that profile more targeted audiences such as those interested in specific destinations, those who prefer certain travel brands or those fitting a specific demographic.

For more information or to purchase the summary report or a custom analysis, please contact us at research@mmgyglobal.com.